Hi there!
I'm a freelance Creative Director & Copywriter.
BABE Wine - Social
BABE Bot
An AI-powered bot that helped people fulfill their Valentine's Day obligations with the least effort possible.
Mack Weldon - Integrated
Buy some time
A super-efficient wardrobe system gives you more time for what's really important.
Bombas - TV
Comfortable holidays
It's impossible to feel uncomfortable when you're wearing the world's most comfortable socks.
Mr Pizza - Integrated
True origins of pizza
Korea's biggest pizza chain wanted to get noticed in the highly competitive U.S. market. So we cooked up a conspiracy for them.
Capital Connect - Integrated
Connections are everything
What if the world of venture capital could be more open, transparent, and efficient?
Fiber One - Integrated
Chew treats
We made fun of ridiculous fad diets by inventing rubber chew toys for humans.
Tide - Online Video
Digital life vs real life
Our digital lives are highly curated and leave out all the messiness of real life. We wanted to remind people that their in their real lives, they need Tide.
College Board - Experiential
The absent
A shockingly high number of kids drop out of school every day in the U.S. But how do you get politicians and regular people to connect emotionally with the stats, and grasp the human scale of the problem?
Converse - Online Film
Rockcopter
For Converse's Get Loud competition, we needed to inspire fans to film themselves getting rowdy. So we grabbed a remote control helicopter, a loudspeaker, and some death metal.
Head & Shoulders - Print, Radio
Head scratchers
When you scratch your head at the wrong time, your body language is sending a message to those around you, and it's not a good one.
Obama 2012 - Outdoor
Our work is not done
When President Obama ran for a second term in 2012, he needed to remind people of all he'd achieved so far, and all the things yet to be done.
Samsung - Branded Content
Keep on pushing
To promote Samsung's sponsorship of the Jamaican bobsled team at the 2014 Olympics, we created a short film starring the famous "Cool Runnings" 1988 Jamaican bobsled team and Usain Bolt.
Various - Print
Print ads
I don't get to make many print ads these days, but here are a couple of favourites from years gone by.
Personal - Digital
Coding projects
In my spare time, I build things with code for fun.